To pitch brands for products to review, I let Claude Code do the finding. It searches for small brands that sell on Amazon, pulls a contact email from each brand’s own website and puts them on a dashboard as cards. I tap Pitch it or Skip. For every brand I pick, Claude writes a short email and saves it as a Gmail draft. I read it, fix what I want and hit send myself.
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I was only pitching inside Creator Connections
Before this, every pitch I made happened inside Amazon’s Creator Connections, using a Chrome extension called OINK for Influencers. That’s all well and good, and I still do a lot of it. But it only shows me brands that already set up a campaign there. Any brand that wasn’t running one, I never reached out to. I wasn’t sending a single pitch email of my own.
So this is a second way to find brands, on top of what I already did. I wanted Claude to go looking for products I might want, beyond the brands in Creator Connections, and line them up for me to decide on. Creator Connections is still one of the places my review products come from, and I broke down where the rest of them come from over on Seeding Serendipity.
It’s been running since October 16. In that time Claude has found 84 brands, I picked 32 of them, and it drafted all 32 pitches. I’ve gotten three or four replies so far, and I’m working with those brands now.
What does a brand pitch dashboard do?
A brand pitch dashboard finds brands worth pitching, lets you say yes or no to each one, and writes the email for the ones you pick. Mine is a tab on my Amazon Influencer dashboard. It never sends anything. Every email waits in Gmail drafts until I’ve read it.
Each card shows:
- The brand and the product
- One plain line on why it’s on the list (what it is, what the brand’s site says about working with creators, the price if it’s listed)
- A link to see the product
- Where the contact email came from on the brand’s site
- Two buttons, Pitch it and Skip
There’s also a Find more brands button, and an Add a brand box. If I already know a brand I want to pitch, I type its name or paste a link, and Claude goes and finds the contact info, then writes the email.
Who is a brand pitch dashboard for?
It’s for creators who make content in exchange for products and want to reach brands that aren’t coming to them. I make Amazon review videos, so that’s what mine pitches for. The same setup works for UGC offers, paid deals with your rate in the email, blog reviews or social posts. You change what the email offers and who it looks for.
It’s a good fit if:
- You already make review content and want more brands to choose from
- You’d pitch more if hunting down a contact email didn’t take so long
- You want to read every email before it goes out
It’s not for you if:
- You want pitches sent on autopilot. This one stops at drafts on purpose.
- You don’t have content to show yet. A pitch needs something real behind it, like past videos, a storefront or a media kit.
What do you need to build a brand pitch dashboard?
You need Claude Code, somewhere to keep the list and an email account for drafts. Here’s my setup:
| Piece | What it does | Cost |
|---|---|---|
| Claude Code | Searches for brands, finds emails, writes the pitches | Comes with Claude Pro at $20 a month, or $17 a month billed yearly |
| Airtable | Holds every brand card and my picks | I pay for Airtable |
| A dashboard page | Shows the cards with Pitch it and Skip buttons | Mine is a page in my own content tools |
| Gmail | Holds the drafts until I send them | Free |
| n8n | Saves the drafts into Gmail cleanly | I self-host it |
You don’t need the dashboard to start. A list in Airtable, a Google Sheet or even the chat works. The dashboard is just how I like to decide, because tapping a button is easier for me than editing a spreadsheet.
The n8n piece is there because of a small mess I hit. When I had Claude make drafts with the Gmail connector, every link in the email came out wrapped in a long google.com redirect. Sending the draft through an n8n workflow kept the links clean.
How does a brand pitch dashboard work?
It works in two rounds, finding and drafting, with my picks in the middle. Nothing moves to the next round without me.
Round one, finding. When I press Find more brands, it adds a task to my Claude Code to-do list, and Claude picks it up the next time I work the list. Each batch aims for about 6 new brands:
- About 2 from Levanta, the affiliate network I already use (I wrote about running my Levanta links with its API)
- About 4 small brands from the open web that say they work with creators
- At least 2 outside my usual home, health, kitchen and beauty picks, so I see something different
Before a brand gets a card, Claude checks a few things. It skips any brand I’ve already worked with. It confirms the brand sells on Amazon from the brand’s own site, without opening Amazon. It only uses an email it found on the brand’s own website. If there’s only a contact form, the brand doesn’t make the list. And it leaves out things I can’t show well on camera, like clothes in my size or big furniture.
My picks. I go through the cards and tap Pitch it or Skip. I’ve skipped 52 of the 84. Some were out of stock on Amazon when I clicked through. Some just didn’t apply to me, or I wasn’t interested in the product and didn’t feel I could make a good video about it.
Round two, drafting. Tapping Pitch it adds one more task to the list. Claude writes each email from a template I approved, about 90 words. It says who I am and what my Amazon review videos sold in the last 12 months, from my own reports. Then it names one thing I like about their product and says I’d post the video about 2 weeks after it arrives. Then it links my media kit. No follow-up emails and no promises beyond the video.
Then me. I open each draft, make sure it makes sense, add anything I want and send it.
Get the skill
Pitch Scout builds your own version. Tell it what you pitch for, what you make content about, your skip rules, where brands should come from and what your email should say. It writes a Claude Code skill, a paste-in prompt for any AI chat, or both. Yours finds brands, waits for your picks and drafts the emails. It never sends.
What it doesn’t do
This is a starting place for me, not a finished system. Here’s what it can’t do yet:
- It’s kind of a free for all. Claude brings back a lot of brands that don’t fit me, which is why I skip more than I pick. I need to tighten up what it looks for. The generator asks for your fit rules up front so yours starts tighter than mine did.
- It doesn’t check stock. A product can be on Amazon and still be out of stock when I click through. That’s one of my most common reasons to skip.
- It doesn’t send, and it doesn’t track replies. I send every email myself. My list doesn’t record which drafts went out or who wrote back, so the three or four replies I mentioned come from my inbox, not a report.
- It’s only for products right now. Mine asks for a product in exchange for a review video. If I start doing UGC, the same setup can pitch UGC offers. I haven’t done that yet.
- It doesn’t write anything I haven’t approved. The template is mine, the facts in it come from my reports, and words I’d never use in a pitch are on a banned list the drafts get checked against.
Frequently asked questions
How do I find brands to pitch for product reviews?
Look for small brands that already work with creators and sell where you can link them. Their sites often have a creator, influencer or PR page. I have Claude Code search for those, check that each brand sells on Amazon and pull a contact email from the brand’s own website.
Should I pitch brands outside Amazon Creator Connections?
Yes, if you want more brands than the ones running campaigns. Creator Connections only shows brands that set one up. Pitching by email reaches brands that haven’t, and I still use both.
What should a brand pitch email say?
Keep it short and specific. Say who you are, one real number about your results, one thing you like about their product, what you’ll make and when, and link your media kit. Mine runs about 90 words and ends by asking them to reply if they’re interested.
Can Claude Code send pitch emails for me?
It can draft them, and I’d stop there. Mine saves every pitch as a Gmail draft so I read it before it goes out. An AI-written email sent without a read is how a wrong detail ends up in front of a brand.
How many brands should I pitch at a time?
Start small enough to read every email. My batches add about 6 brands, and I pick from those. In about a month, Claude drafted 32 pitches for me, and I’ve gotten three or four replies.
Try it yourself
To pitch brands without spending your evenings hunting for emails, let Claude Code do the finding and the first draft, and keep the picking and the sending for yourself. Start with a short list, a few skip rules and one email template you’d be happy to sign. Use Pitch Scout above to build yours, then tighten your rules after the first batch.
A tool I built
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Related reading
- The Claude Code To-Do List That Works Before I Do
- Levanta API: How I Run My Affiliate Links in the Background
- How I Sort Gmail With AI So I Only Open the Labels That Matter
- What a Claude Code Skill Is, and How to Make One
Subscribe if you haven’t yet. More of my half-finished, works-for-now systems are on the way, and so are the fixes.
